Unilever's Magnum Ice Cream to establish India headquarters in Mumbai and global capability center in Pune with ₹900 crore investment.

New Delhi: The Netherlands-headquartered Magnum Ice Cream Company, Unilever Plc’s recently demerged ice cream business, is set to open its first global operations centre in Pune, with an ...

The purpose of this campaign was the launch of the premium range of Magnum Ice Creams, Magnum Double. The objective was to increase penetration and build a premium range. To do so, we should achieve ...

Since the ice cream category suffers from strong seasonality, winter also brings a harsh cold that freezes business. When ice cream sales drop over 50% during Q1 in the UK, Magnum’s business is ...

Van Nguyen has worked as an ice cream technologist for 43 years. He came to Australia as a student in 1974 and has worked on creating Magnum ice cream. Now a grandfather, he still works part-time.