A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

France's famous Petit Beurre biscuits are facing an uncertain future ... The American agri-food group Mondelez, which has owned LU since 2007, says the dismissal is due to repeated health and ...

French biscuit brand LU is bringing a flavour of France to the UK with the launch of four delicious biscuit varieties - to coincide with National Biscuit Day celebrations. Carefully crafted to ...

LU, the iconic biscuit brand renowned for its rich French heritage and delicious quality, is set to captivate the market with a new design and visual identity. This initiative aims to redefine ...

Mondelez-owned biscuit brand Lu has unveiled a “sophisticated” redesign to establish its premium positioning in the UK. Packs ...

will give Kraft control of the LU and Prince biscuit brands, familiar to generations of French people. But while France remains the biggest market for Danone’s biscuits, Kraft is also buying its ...