When baseball star Lou Gehrig first appeared on a Wheaties box in 1934, it marked the first time an athlete appeared on the brand’s cereal box, paving the way for many more to come including ...

Wheaties made the fateful decision that year to put an athlete — legendary New York Yankees first baseman Lou Gehrig — on the back cover of its cereal box. The rest is history. Athletes from ...

a tradition that began in 1934 when Lou Gehrig became the first Wheaties cover athlete. But James isn’t alone. The box also features a collage of students, families and faculty from the I ...

Wheaties were created in 1924. The first athlete to appear on a Wheaties box was baseball player Lou Gehrig, who appeared on the back of the package in 1934. The first to appear on the front of ...

The Wheaties box is a symbol of athletic achievement, and there were only a handful of MLB stars who graced the cover before Robinson. Lou Gehrig was the first baseball player to be featured on ...

And yes, even (perhaps especially) scandal and shame can get you on the cover of Rolling Stone, Sports Illustrated, or Time magazine. But one—and only one—necessity is required for an ...

Being pictured on the Wheaties box has been an iconic achievement for athletes since the 1930s. Baseball legend Lou Gehrig was the first player featured, though his picture went on the back of the ...

Later renamed Wheaties, early boxes featured a fictional character named Jack Armstrong. In 1934, the company switched to real athletes, beginning with legendary Yankees slugger Lou Gehrig.

CINCINNATI --Lou Gehrig, Michael Jordan and Lauren Hill ... and inside was her picture on the front and back of a Wheaties box. As far as she knows, it's just a one box thing.

So it was natural in 1934 to put Triple Crown-winner Lou Gehrig, pictured finishing a powerful swing and seemingly watching the ball fly out of the park, on the back of a Wheaties box. By the 1939 ...