Google’s new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors ...

Google unveiled a subtle yet significant update to its iconic "G" logo for apps, marking the first major redesign since 2015.

The mania for odd names was fueled by a lack of available short, punchy URLs, but it soon developed into an internet aesthetic. Explore HBR HBR Store About HBR Manage My Account Follow HBR Harvard ...