Coca Cola is introducing a line of prebiotic sodas, marking the legacy company's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further tightening ...
Coca-Cola is entering its own contender in the trendy prebiotic soda category to compete with the popular "gut-healthy" sodas ...
ATLANTA — Atlanta-based Coca-Cola is the latest company to join the trend of sodas marketed for their health benefits. On ...
Sometimes bold marketing ideas pay off, and that was definitely the case for this American name brand soda that changed ...
Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...
Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic-packed soda ...
Coca-Cola's acquisition of Fairlife has far exceeded the soda giant’s expectations due in part to social media popularity in the health and wellness space.
Olipop, a functional prebiotic soda brand (and DWT client), raised $50 million at a $1.85 billion valuation in its latest funding round. The round ...
An iconic drink brand during the '90s and early 2000s, SoBe had a brief, but popular run. So what happened to this one-time ...
Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for ...
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...
Ahead of the ad’s debut, Poppi sent branded vending machines to 32 separate influencers, including Shane , Rachel Sullivan , ...