Lloyds has embarked on a controversial revamp ... as well as being a waste of money. ‘A forward-facing horse is wild and unconstrained, which maybe isn’t what many people are looking for ...

Lloyds Bank has ... Built upon the revitalised forward-facing logo launched earlier this year, the new motion assets take inspiration from the powerful movements of the horse, mimicking gallops ...

‘Lloyds Moves Everyone Forward.’ “We needed to take a traditional brand and make it timeless. We don’t want people to think this is my dad’s bank versus this is my bank,” he say ...