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Fans of the Lloyds black horse will be pleased to hear he has returned for a new advertising campaign. The bank revealed ... all we have been and always will be by your side,” says the voice ...

Lloyds Banking Group ... He is planning to sue the bank for £70 million. Edmonds, 69, has complained to the Advertising Standards Authority about the 'By Your Side' slogan. He considers it ...

Advertising watchdogs have rejected a law firm’s complaint about a Lloyds Bank advertisement it ... today and tomorrow we have been and always will be by your side.’ The advert closed with ...

As part of an overhauled brand strategy, the push marks the first time a product has been featured alongside the iconic black stallion since Lloyds Bank introduced its animal mascot in 2015.