News

Real Simple on MSN3h
Sherwin-Williams Just Revealed Its Least Popular Paint Color—And It's Surprisingly Gorgeous
It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this ...
Sherwin-Williams Unveils The Loneliest Color™ 2025 with Paige Bueckers--A Celebration of Confidence and Self-Expression
Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...
Martha Stewart on MSN8h
Sherwin-Williams Reveals Its Least Popular Paint Color for 2025
Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much ...