Baggy fits and Levi's continue to resonate with young ... with 32 percent preferring plain jeans. Dark washes like deep indigo and black are favored, and when they do want details, they're more ...

Laundry is inevitable, but thankfully there are people like Levi’s CEO ... If you wash your jeans too early, the indigo will wash off uniformly so it will give it an even, dark indigo cover ...

From Levi’s jacket and matching mini skirt to Agolde’s new Y2K inspired jeans in an eco dye, all of the cult new denim styles are indigo. For a while, it’s been all about washed-out, vintage ...

That’s a pretty dark picture ... fine layer of the indigo and cotton from a pair of jeans, creating the same kind of faded finishes and tears in 90 seconds flat. Today, Levi’s unveils this ...

Paul O’Neill, design director at Levi’s ... losing indigo with each wash,” he says. Some people, he says, choose to never wash their jeans to achieve that dark, high contrast look and ...

Though many people choose to never wash their jeans, Levi’s design director Paul O ... the lighter it will become, losing indigo with each wash,” he said. However, he explained that how ...