Baggy fits and Levi's continue to resonate with young ... with 32 percent preferring plain jeans. Dark washes like deep indigo and black are favored, and when they do want details, they're more ...

Laundry is inevitable, but thankfully there are people like Levi’s CEO ... If you wash your jeans too early, the indigo will wash off uniformly so it will give it an even, dark indigo cover ...

That’s a pretty dark picture ... fine layer of the indigo and cotton from a pair of jeans, creating the same kind of faded finishes and tears in 90 seconds flat. Today, Levi’s unveils this ...

Though many people choose to never wash their jeans, Levi’s design director Paul O ... the lighter it will become, losing indigo with each wash,” he said. However, he explained that how ...