New branding that pays homage to Levi Strauss and Co. history is used throughout the Blue Tab collection, including a logo based on a stock issuance certificate from 1925 in the Levi’s archive. The ...

The logo tee is the latest Levi’s icon to be reimagined by Beyoncé. On Monday, Levi’s and Beyoncé released their first ...

The Levi’s blur band tee collection honors their classic ’90s logo, marking the decade they entered the international music scene. The white t-shirt featurs the blur logo on a blue background ...

Today we get the best of both in a Pacific-Ocean-spanning collaboration known as the Blue Tab collection. It upgrades the Levi’s silhouettes you know and love (and a few you might not know yet ...

It's about fusing the brand's past with contemporary style. "Blue Tab is kind of like where Levi's history meets today," says O'Neill. "You can see the DNA of Levi's, but it's starting to change.