PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Coming from a family of bath enthusiasts, Strategist contributor Emma Firth has tried it all: “There have been some minor ...

In a fractured world, what do people want to wear? Victoria Moss explores the turbulent decade’s influence on how we dress ...

It's time to prepare for a wildly chic season with help from Zara’s Spring 2025 Studio Collection. Get all the details here.

Eva Longoria is the latest celebrity to wear wide-leg pants, with fellow A-list fans including Oprah Winfrey, Cher, and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The little white poplin skirt is the perfect blank canvas for layering and accessorizing—plus, it adds a layer of ...

Naturally, Zara found a way to combine two of the season ... you’ll find Wild West-inspired filigree and scrollwork embroidery on pants and vests, fringe tassels taking over handbags and ...

When did sandals become cool again? Maybe when Kendall Jenner paired her denim hotpants and white tee with Birkenstocks?

Like other straight-from-the-plate color trends (who can forget avocado green and mocha mousse ?), butter yellow is a ...

The trench coat’s sleek minimalism and functional versatility contribute to its enduring appeal. It can add structure and ...