The company has purchased 30 seconds of airtime on Fox during the Big Game to promote its recently-launched Reese's Chocolate ...
The ad, from agency Erich & Kallman, creates a storyline where people are confusing real lava (as in the molten volcanic kind ...
Reese's Super Bowl commercial pitches the brand's new chocolate lava cups while cautioning viewers that actual volcanic lava is not edible ...
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