Style Edit: French sportswear brand Lacoste and its creative director Pelagia Kolotouros host actors Adrien Brody and Claire Danes, and tennis player Venus Willi…
The brand's autumn/winter 2025 collection bears its famous crocodile logo, originally inspired by the nickname of its founder ...
The Lacoste Polo Shirt—the First and Best of Its Kind—Is on Sale Right Now
Friends, countrymen, fellow chronically-online clothing enthusiasts—a bona fide piece of fashion history rarely comes this ...
Creative Review6d
Lacoste’s Save Our Species by BETC
In 1927, an artist called Robert George was commissioned to bring the crocodile to life as the brand’s logo. With the help of agency BETC, last year Lacoste switched up its crocodile symbol for the ...
Creative Review5y
Lacoste continues fight to save endangered animals in new campaign
Teaming up with the International Union for Conservation of Nature and BETC, the retailer swapped out its historic crocodile logo for ten endangered animals on a collection of ten limited polo shirts, ...
National Geographic news3y
When our clothes become an ode to nature
When René Lacoste chose a crocodile for his company’s logo, he could not imagine that this fascinating reptile might one day disappear. Among the 13 species of true crocodiles (genus Crocodylus ...