This past week, Lacoste celebrated the launch of the Novak Djokovic tennis court in Belgrade, Serbia. In partnership with the Novak Djokovic Foundation, Lacoste designed a fully renovated tennis ...

Tennis stars are getting their game on in limited-edition styles created by the French heritage brand for FP Movement.

Tennis stars are getting their game on in limited ... a solid white pair and one with black writing that reads “FP Movement” and “Lacoste” with the latter’s iconic alligator symbol.

Djokovic is dubbed as 'The King of the Court' by the campaign as he wears in the traditional Lacoste off-white polo. Styled by Imruh Asha, the former World No. 1 is dressed in a golden tennis net ...

King of tennis Novak Djokovic appears draped in a golden tennis net reimagined as a regal cape, paired with Lacoste’s iconic off-white polo. The composition reaffirms his GOAT status while ...

Djokovic wasn’t the only member of tennis royalty to feature in Lacoste’s rollout. For Venus Williams “rises like a goddess from a sculptural pleated form, crowned with equally elegant ...

Lacoste has officially launched its 2025 Roland Garros Collection of on-court kits for men's tennis players online.

A career that has been going strong for more than two decades has featured lucrative sponsorship deals with big names like Lacoste ... deal with Italian tennis star Sergio Tacchini's sportswear ...

The 2025 season hasn't gone as planned for Djokovic. He missed out on winning the Australian Open, falling short of reaching a record-breaking 25th Grand Slam title. His overall performances have ...

Tennis fans should expect the Lacoste Women's Collection for Roland Garros 2025 to launch in the United States soon. This article first appeared on Serve on SI and was syndicated with permission ...

But to prolong his career, he has to play consistent tennis, which is not the case this ... Thierry Guibert, the CEO of Lacoste, made his feelings known on the same. Novak wants to go at least ...