LEGO Group has introduced a new collection of LEGO F1 sets, with exclusive travel retail activities at Melbourne ...

By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.

Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...

Additionally, 20 F1 events will host LEGO Pit Shops, allowing attendees to purchase sets from LEGO Speed Champions, LEGO City, LEGO DUPLO and LEGO Collectibles. Select LEGO stores in Europe ...

New LEGO speed champions and F1 collectibles to arrive on store shelves ... grand prix events The new collections add to current LEGO DUPLO and LEGO City products, making it possible for all ...

If there’s one toy capable of bringing a family together in unison, it’s LEGO. Fresh from the biggest tyre manufacturer in the world, LEGO has a partnership with Formula 1© that’s sure to cater to ...

The Duplo range is aimed at the very youngest ... teammate Daniel Ricciardo were on hand to show off the LEGO Technic McLaren F1 racing car. It was designed to replicate the 2022 racecar, but ...

If there's one thing that gets most car fans' inner child revving, it's LEGO. There's just something magical about opening a ...