LEGO Group has introduced a new collection of LEGO F1 sets, with exclusive travel retail activities at Melbourne ...
By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.
Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...
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Get your whole family race ready with these F1 LEGO modelsIf there’s one toy capable of bringing a family together in unison, it’s LEGO. Fresh from the biggest tyre manufacturer in the world, LEGO has a partnership with Formula 1© that’s sure to cater to ...
The Duplo range is aimed at the very youngest ... teammate Daniel Ricciardo were on hand to show off the LEGO Technic McLaren F1 racing car. It was designed to replicate the 2022 racecar, but ...
If there's one thing that gets most car fans' inner child revving, it's LEGO. There's just something magical about opening a ...
As a result of the partnership between the two brands, a series of activities will be promoted that will go beyond the launch ...
“For the first time, we have fully working suspension, which helps reduce stress on the LEGO Technic bits.” – Lubor. – “The ...
In September 2024, Lego and F1 announced a partnership that included releasing numerous F1 Lego sets, some of which featured ...
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