LEGO has already launched a series of related toys, and will soon launch some more. Already in stores are the Duplo and City sets. In the case of the former collection, the Town F1 Team Race Cars ...

The Duplo range is aimed at the very youngest ... teammate Daniel Ricciardo were on hand to show off the LEGO Technic McLaren F1 racing car. It was designed to replicate the 2022 racecar, but ...

Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...

From Duplo models that’ll entertain children from ... Why settle for one F1 car when you could have two? This twin set of LEGO F1 cars includes Haas and Williams Racing cars, which makes it ...

Additionally, 20 F1 events will host LEGO Pit Shops, allowing attendees to purchase sets from LEGO Speed Champions, LEGO City, LEGO DUPLO and LEGO Collectibles. Select LEGO stores in Europe ...

LEGO Group has introduced a new collection of LEGO F1 sets, with exclusive travel retail activities at Melbourne ...

As a result of the partnership between the two brands, a series of activities will be promoted that will go beyond the launch ...

If there's one thing that gets most car fans' inner child revving, it's LEGO. There's just something magical about opening a ...

There's just one new Lego set from the Wizarding World, but it'll appeal to many of you. March brings us the Knight Bus from ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

Lego has also launched an online F1 portal with explainers about the racing and the teams. Formula 1 entering into a partnership with the world's largest tire manufacturer is something you expect.

By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.