LEGO Designer Reveals His Secrets to Creating the Brand's Most Beautiful Sets
The LEGO Botanical sets sit at the intersection of a few trends, making them a hit with adults as well as kids. I talked to a ...
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The clever marketing behind Lego in F1
The famous brick-building toy company joined forces with F1 last year to produce a range of new sets targeting several ...
'I need this': Fans react as Lego and Pokémon announce new partnership starting in 2026
Lego and Pokémon announced that they've entered into a multi-year partnership to bring "Lego Pokémon" to life in 2026.
LEGO POKÉMON Sets Are Arriving in 2026 (Finally!)
LEGO has officially announced that LEGO Pokémon sets are coming in 2026. Check out the first teaser for the builds and all ...
LEGO To Release 'The Lord of the Rings' Shire Set
The LEGO ‘Lord of the Rings’ Shire Set retails for $269.99 and will be available online and in stores on April 5. Fans who ...
Lego Pokémon are coming, first sets due in 2026
The partnership will “bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in Lego ...
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Introducing the 2025 LEGO® Brand Days Lineup! - Fuel Your Passion and Playtime with Over 100 Exciting Sets
Whether you’re an automobile enthusiast or a fantasy fanatic, the 2025 collection has something for everyone. With endless opportunities for hands-on play, the 2025 LEGO® Brand Days lineup empowers ...