When BLACKPINK’s Jennie appeared in the recently released music video for Seoul City, fans weren’t just dazzled by the beat — they were mesmerized by her outfit. One piece in particular caught the ...

The excitement was palpable as thousands of culture enthusiasts and history buffs filled the grounds of Gyeongbok Palace on ...

It’s a Korean word describing women in their 30s or older, typically married and with children. Though it is a term ...

Modern biochemical analysis has confirmed what these ancient cultures discovered through observation—fermentation ...

British electronics maker Dyson unveiled its new hairstyler Airwrap model, the Dyson Airwrap Coanda 2x, in Korea on Monday, ...

The quiet rise of K18—a premium haircare brand with a scientific soul—offers a textbook case of what modern consumers want, and what luxury brands must now deliver. Not louder claims. Not flashier ...

For some, braided hairstyles are just a way to keep hair away from the face and eyes, a simple hairstyle meant for nothing more than convenience. For Indigenous people preparing for dance competitions ...

This was emphasized by Korean Ambassador to the Philippines Lee Sang-hwa as he led in opening the K-Beauty Glow-Up!, a Korean beauty and travel experience event, SM Aura in Taguig on April 25. Hallyu ...

Attention, Hallyu and K-beauty fans! The Korean Culture Center (KCC) and Korea Tourism Organization (KTO), in partnership with SM Aura Premier, officially kicked off the K-Beauty Glow-Up on Friday, ...