The first rule in sales and marketing is to know your customers’ needs and expectations. This includes a thorough understanding of why they should consider your product in the first place.

After many decades of being a business owner and salesman, I have never, ever changed my Golden Rule of Selling: Know Your Customer. Customers are the reason we open our doors every day ...

Of the 35,000 customers in her database, 8,000 are regulars and most of them she knows not only by name, but by style. “Know your customers, and they’ll come back,” Barchetti says.

In fact, 79% of customers want brands that "understand and care about" them, according to today's infographic by master data management software company Semarchy. And knowing who your customers are ...

SARAH GREEN: Now in a case like that, I get that you have to focus on a primary customer. But how do you know how much attention to give to your secondary or tertiary customers? I mean ...

If you're not creating offerings based on customer needs, you may not be able to sell them. Knowing who your customers are also helps businesses to develop highly customized messaging that ...

Gatik is something of an outlier in the autonomous vehicle space. Whereas most companies are either trying to scale robotaxis or commercialize long-haul self-driving with Class 8 trucks, Gatik is ...

David is comprehensively experienced in many facets of financial and legal research and publishing. As an Investopedia fact checker since 2020, he has validated over 1,100 articles on a wide range ...