8 FLAT BOXES: Each box of Kleenex Expressions Ultra Soft contains 120 tissues—packaging may vary from what is shown. SOFT FACIAL TISSUE: America’s #1 preferred Ultra Tissue (vs Ultra national ...

Ever reached for a Kleenex only to realize you’re looking at a generic box of tissues and thought, “Wait, WHAT?” I’m not using a Kleenex. It’s a tissue, but your brain says Kleenex.

Their facial tissues were billed as a cheaper and easier alternative to handkerchiefs since they needed no laundering. They promoted the ‘Kleenex habit’ and encouraged people to keep a box in ...

If you have a toddler, sneeze every time you see a cat or watch far too many sad movies, you probably have a tissue box – or five – around your house. But now you’ll have one less brand to ...

It’s dubbed “shrinkflation,” and it’s accelerating worldwide. In the US, a small box of Kleenex now has 60 tissues; a few months ago, it had 65. Chobani Flips yogurts have shrunk from 5.3 ...

It is cold season. As I sit here with small plugs of Kleenex facial tissue jammed in my nostrils to stanch the drainage from my head cold, I count 11 boxes of facial tissue in our house.

1929: Kleenex introduces the first POP-UP dispensing box with a perforated opening. It also introduces colored tissues. 1930s: Consumers tell Kimberly-Clark that they use Kleenex when they have a ...

The company is also giving 10,000 boxes of Kleenex-brand tissues to the Appleton and Neenah school districts. Wisconsin isn’t the only place Kimberly-Clark is showing its generosity. Eighteen ...