Ever reached for a Kleenex only to realize you’re looking at a generic box of tissues and thought, “Wait, WHAT?” I’m not using a Kleenex. It’s a tissue, but your brain says Kleenex.

Read more: The Kitchen Organization Tool We Never Thought To Use In The Fridge (But It Makes So Much Sense) Really any tissue or Kleenex box that dispenses tissues from the top of the container ...

If you have a toddler, sneeze every time you see a cat or watch far too many sad movies, you probably have a tissue box – or five – around your house. But now you’ll have one less brand to ...

Called the Kleenex Kerchief and advertised as a "Sanitary ... About the same time, a Chicago inventor devised a pop-up tissue box. In the early 1920s, Kimberly-Clark decided to place its kerchiefs ...

1929: Kleenex introduces the first POP-UP dispensing box with a perforated opening. It also introduces colored tissues. 1930s: Consumers tell Kimberly-Clark that they use Kleenex when they have a ...

The new visual identity is centered on a crown device that houses the wordmark and creates a logo that nods to both Kleenex’s icon status and the image of a tissue being pulled out of a box. The ...

The company is also giving 10,000 boxes of Kleenex-brand tissues to the Appleton and Neenah school districts. Wisconsin isn’t the only place Kimberly-Clark is showing its generosity. Eighteen ...