The Kit Kat, in Japan, pushes at every limit of its form: It is multicolored and multiflavored and sometimes as hard to find as a golden ticket in your foil wrapper. Flavors change constantly ...

As part of that goal, Nestlé’s Japan confectionery branch recently released new packaging for its popular miniature KitKat chocolate bars, which will now be wrapped in paper instead of plastic.

Nestlé is changing the wrappers used on KitKat chocolate ... layer of foil and cellulose replaced with a paper wrap – will eliminate more than three billion pieces of packaging from its supply ...

Kit Kat is taking a break with a 66-year ... fresh for more than three times longer than the old foil and paper-strapped product. "The new packaging is also more modern and in keeping with Kit ...

The campaign, by J Walter Thompson APAC, follows on from Kit Kat Japan’s ‘Kit Mail’ campaign, which allows people to send students the chocolate bar in the mail to wish them good luck during ...

Switzerland-based Nestle Confectionary says it is transitioning the packaging of its popular KitKat and Quality Street treats across ... Quality Street candy wrappers will shift from a double layer of ...

Good luck finding those at Target or Walmart in the US. Kit Kat aficionados know that to find the most interesting varieties, you have to shop outside of the US or go to specialty stores that ...