Allied Bakeries is looking to “save” the white bread category with the new Kingsmill Great White loaf, which contains as much fibre as wholemeal. Overall sales of sliced white bread have been in ...

Kingsmill has unveiled its Great White bread, a white bread with as much fibre as wholemeal, with packaging designed by BrandOpus. Supported by a £6.7m marketing investment, the bread looks to ...

and Kingsmill “great everyday” wholemeal, which appears to contain more sugar than yeast. Some bread ranges included added sugar in both the wholemeal and white varieties, including Jackson ...

If you’re wondering about white bread, whole wheat, or whole grain bread which may be dubbed the “better choice,” experts are offering answers. “When it comes to health, whole wheat ...

Whole wheat bread is made from whole grains as opposed to refined grains — which is what white bread is made from. Need a break? Play the USA TODAY Daily Crossword Puzzle. Refined grains are ...

It's a dietary tip we’ve all heard a hundred times: Wholemeal and wholegrain bread are healthier than white bread. But how so? Both wholemeal and wholegrain bread are made from whole grains ...

A new type of white bread could be on its way, but with a twist – it would be healthy. In fact, scientists said it would be just as healthy as wholemeal but would look and taste like its white ...

Because it contains all parts of the grain, wholemeal bread is typically darker in colour and slightly more brown than white bread, which is made using only the endosperm. Australian and New ...