Thanks to the efforts of well-known video director Kai Cenat and rising celebrity Ray, "BAPE by KidSuper" was lately pushed by the convergence of streetwear and social media influencer culture.

Kai Cenat did a live stream on Twitch on April 7. Amidst the talks, Cenat pulled out his phone and showed his audience a DM received by him from Rihanna, which said, "I know you do this all the time, ...