We are witnessing this phenomenon again with the Juventus rebrand ... traps millions of symbols - from adverts to websites and logos - and stores them in one place on a daily basis.

Italian powerhouse Juventus will boast a brand new look beginning in the summer. The five-time reigning Serie A champion revealed a new logo on Monday, straying far from the crest it currently ...

TURIN, Italy (AP) — Juventus' new logo is being criticized on social media. The stark badge featuring a J in white and black in the shape of a shield contrasts sharply with the old badge ...

(Getty Images/Juventus FC Twitter) Juventus' new logo is being criticized on social media. The stark badge featuring a J in white and black in the shape of a shield contrasts sharply with the old ...

Italian giants Juventus have revealed their new logo, which is in stark contrast from the old version and will be used on shirts from July. Juventus have unveiled a dramatic change to their logo ...

Italian powerhouse Juventus will boast a brand new look beginning in the summer. The five-time reigning Serie A champion revealed a new logo on Monday, straying far from the crest it currently ...