Amazon.com Inc. said Tuesday that it has increased its investment in Joyo.com, an online shopping platform in China. By Staff reports, The Associated Press Amazon.com Inc. said Tuesday that it has ...

Amazon gained entry into China by purchasing local e-commerce website Joyo in 2007 and had been labeled “Joyo Amazon” in the Asian country ever since. But the company dropped “Joyo” from ...

Formerly called “Joyo Amazon” – after buying out Joyo.com seven years ago in order to enter China – the name is, starting this morning, simplified to just “Amazon.” The new Z.cn URL ...

But Amazon (NASDAQ:AMZN - News) is trying hard in China and has come a long way. It acquired Lei Jun’s e-commerce startup Joyo six years ago, before changing its China branding to Amazon.cn last ...

BEIJING - Online retailer Amazon.com Inc. said Tuesday it had increased its investment in Joyo.com, a leading online shopping platform in China, the U.S.-company's fastest growing market.

Amazon bought its way into China in 2004 with a takeover of Joyo.com, a popular online seller of books, for about $75 million. “We’re happy to be part of one of the world’s most dynamic ...

4. Joyo Amazon–A Fake Amazon of China Background: In 2004, Amazon acquired Joyo, an Chinese e-commerce company. But in the next 7 years, Joyo Amazon was slow in growth, giving up the market ...

The U.S. firm said it will focus on "cross-border" selling to Chinese consumers. Amazon has faced stiff competition from Chinese e-commerce giants Alibaba and JD.com. It's also been less visible ...

Amazon first entered mainland China in 2004 by acquiring Joyo.com, a major online seller of books, music and videos in the country. Since then, it has enjoyed limited success in the vast market.

On his first official visit to China since Amazon bought Chinese Internet company Joyo.com three years ago, Mr. Bezos yesterday unveiled a new brand for the Chinese site, as well as several other ...