Jose Cuervo knows how to throw a party! I was recently lucky enough to be invited by the legacy brand for a jam-packed long weekend filled with tequila, amazing hotels, fascinating tours, and even a ...

Tequila Wars' tells story of José Cuervo and Mexico's oldest, most iconic tequila brand What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in ...

Who hasn't heard of José Cuervo? The brand is ubiquitous. But the man? Few know his story. In Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, award-winning journalist Ted ...

TEQUILA WARS: José Cuervo and the Bloody Struggle for the Spirit of Mexico, by Ted Genoways As far as personal branding goes, getting name-checked in multiple chart-topping singles isn’t a bad ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.