Dior has announced Chinese female solo star Xin Liu is joining the brand as a global ambassador. She’s in good company with ...

Australian-born K-Pop singer Felix Lee walked the Louis Vuitton runway in Paris on Monday night. Lee is a muse hand-picked by Nicolas Ghesquière, Louis Vuitton's artistic director. Lee's second ...

The larger LVMH business, too, has added K-Pop idols to its roster of ambassadors. In 2023, Dior and Tiffany & Co. made Jimin — one of the seven members of BTS — their brand ambassador. V, also from ...

It all happened so fast. Off the back of their anthology album’s release in June 2022, BTS shared a prerecorded dinner with fans. Amid a delicious-looking display of shrimp and meat and side ...

The French fashion house is also renewing its partnership with Ewha Womans University on educational programs.