NBA star Stephen Curry and former first lady Michelle Obama are releasing a sports drink that promises to be "healthier." ...

From a crystal-clear soda to a failed attempt to connect with a generation, these five sodas debuted in the 1990s but have ...

Hard MTN Dew Code Red is officially joining the brand’s boozy lineup, but it’s not just about the drink. To celebrate, the ...

Sneaky . . . and surprisingly stylish. Marketing stunts tend to range from the banal to the broadly clever—but rarely do they ...

What Happened: Jack In The Box's Good Good Sauce is blends tangy and sweet flavors. Think mayonnaise mixed with honey. The ...

Louis Vuitton bets big on beauty Can the luxury powerhouse that revolutionized handbags make the same impact in beauty? LVMH's latest venture brings high-end cosmetics to its crown jewel brand.

US-based sparkling water brand Spindrift launched a line of sodas with no added sugar, returning the company to its roots Carbonated beverage trends are coming full circle, as sparkling water ...

Better-for-you sodas are having an undeniable moment, and in case you’ve missed the laundry list of exciting new releases, please allow me a moment to catch you up to speed. Brands are clamoring ...

Perfy is taking advantage of an untapped flavor market and Evolution Fresh has a slate of fizzy real fruit sodas made from freshly squeezed USDA organic fruit juice. Cult classic brand Slice has even ...