There has been speculation over the future of the Jacob’s brand, under which Pladis markets crackers and crispbreads, as well as sub-brands including Mini Cheddars and Twiglets. In an interview ...

In 1998, the team at Euro RSCG Wnek Gosper were given the task of halting the longterm decline in brand share of Jacob's Cream Crackers (JCC). Although JCC was market leader, with over 50% shareof the ...

A dispute between biscuit companies Jacobs and McVities over allegedly confusing packaging of fig rolls and cream crackers has been settled at the High Court. The settlement was announced ...