This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

Twitter’s iconic blue bird logo, once a symbol of the social media giant, is up for auction again. Originally sold when Elon Musk bought Twitter and r ...

March, consumers and trade will see the brand’s new identity roll out across retail signages, parlour fronts and digital ...

Fashion brand Anti Social Social Club (ASSC) has announced a new collection in collaboration with Ubisoft. Intended to celebrate the latest entry in the Assassin's Creed franchise, Assassin's Creed ...

Weleda refreshes its brand identity, reaffirming its Swiss roots to appeal to new audiences and strengthen its premium positioning.

Canvas tote bags are everywhere you look. Given their practical and timeless design, what was once purely functional has ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

UGREEN, a leading innovator in consumer electronics, has teamed up with Genshin Impact to launch an exclusive co-branded ...

There was once a time when dripping in gold and diamond-studded necklaces or earrings was considered the top indicator of ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

The high-tech industry has always been at the forefront of new technology, and GenAI's rise will take this transformation to ...