Defense News on MSN5d
US Army plans to better integrate warfighting experimentation in FY26
A new integrated warfighting conceptual experimentation in the spring will feed into the U.S. Army's capstone event in the ...
Harvard Business School7y
The Concept of Integrated Marketing Communications
Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...