These channels are divided into direct and indirect forms. A direct distribution channel allows consumers to buy and receive goods directly from the manufacturer. An indirect channel moves ...

But the contribution from indirect channels, including OTAs and travel agents, isn't going to zero. They will remain an important part of hotels' distribution strategy. An ideal contribution from ...

To put this in perspective, IATA advised in 2022 that just 10% of indirect airline sales ... We are going to modify our distribution strategy. Specifically, we need to work closely with our ...