These channels are divided into direct and indirect forms. A direct distribution channel allows consumers to buy and receive goods directly from the manufacturer. An indirect channel moves ...

How does this affect your distribution strategy? There are two types of distribution channels: direct and indirect. As the names would imply, direct distribution is a direct sale between the ...

But the contribution from indirect channels, including OTAs and travel agents, isn't going to zero. They will remain an important part of hotels' distribution strategy. An ideal contribution from ...

Currently, Marico reaches a total of 5.8 million outlets through direct and indirect distribution channels. The distribution expansion initiative by Marico comes as organised FMCG companies in ...