A value proposition should be focused on the people ... Yes, it is communicated simply and clearly with helpful visuals and icons that outline the process of using the service.

One of the most important is crafting an effective value proposition that will set an advisor apart from the competition. Robert Arzt, founder and president of Polaris One and InsuranceCoachu.com ...

In my experience, developing a customer-centric value proposition is a challenge that is more often than not poorly developed. *Special offer only available to new subscribers or returning ...