A new startup is reviving the classic ice cream truck experience in New Jersey neighborhoods. Scream Truck has reimagined the old-fashioned ice cream truck experience, and customers can now summon ...

Ice cream trucks may seem like a relic of times past, but one New Jersey startup is bringing them back with a modern twist. Many nostalgic memories […] ...

Wasn’t it funny how you could be not remotely thinking about ice cream but the moment you heard that cheap music play it’s ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

New Jersey. “Ice cream has become more popular — more stores are doing it. Everybody is getting into the business a little bit.” Mister Softee trucks have been around since 1954 ...

In a way, she's right: Conway is vice president of Mister Softee, the largest franchiser of ice cream trucks in the United States. The Runnemede, New Jersey-based business has more than 625 trucks ...

Excited children run through parks and race down blocks to get cones, bars and soft serve on sweltering summer days as the sound of the iconic jingle gets louder and the ice cream truck nears.