Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the ...

By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ago By Ad Age Staff - 8 months 3 weeks ago ...

All eight Publix ice creams are based on classic desserts like Bananas Foster or Peanut Butter Pie. What are the two newbies and how do they compare?

While baking a fresh pie is always a classic way to celebrate, a few ice cream brands have pie-inspired ice cream flavors perfect for indulging in this Friday. In honor of Pi Day, check out 7 ...

In a press release, Halo Top announced they're targeting those who think delicious light ice cream is "too good to be true." ...