PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Jil Sander introduces ribbed fabric like a second skin. In a raw, almost ivory color, her dress stands out with pleats at the ...

Trainers have made the leap from gym essential to summer wardrobe staple, now paired with everything from jumpsuits to ...

Come spring, pastel hues usually dominate, but this year, instead of your usual soft sorbet pink or eggshell blue, a new ...

Often possessing a sleek silhouette, flat mules are an eternally elegant option. Despite their closed-toe design, a slip-on mule promises breathability thanks to its open back. No heel blisters here!

Gingham is one of the go-to fashion trends of spring and summer 2025! Here's how to wear the fun pattern, plus the best ...

Outerwear at the end of spring, early summer period can be tricky, coats are away, but it's not quite warm enough to shed ...

Millie Mackintosh wore a floral maxi dress from her Friends Like These collection with Next, and it’s the perfect occasionwear dress that’ll see you through all your summer events ...

One item that has caught our eye is the Bria Puff Sleeve Midi Dress that has been dropped from £136 to £74.80, saving ...

Shoppers say this flattering, easy-to-wear linen dress is the ultimate summer staple - versatile enough for any occasion, ...

A shirt dress is always a summer staple and Boden's Clara style (now £124.10, was £146) has been selling like hot cakes.