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CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...
Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, ...
A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking ...
Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...
How does Google Ads get away with it? Well, they now (or as they said, for some time) have different ad locations which work for different auctions. So Google posted, "On April 14, 2025 ...
Representative image A US judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case involves and what ...
SAN FRANCISCO, April 17 (Reuters) - A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case ...
SAN FRANCISCO (Reuters) -A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case involves and what ...