One of these was the Model Shop team building the sets used within a stop-motion animated, national TV spot promoting Kraft Foods’ new Honey Maid Grahamfuls. The spot has just launched.

Nabisco's Honey Maid is known for graham crackers. Now, the sweet cracker often used in s'mores and pie crusts, is used for snacking. Grahamfuls are new portable little sandwich snack bars ...

Graham crackers have long been a favorite after-school snack. Honey Maid has turned them into snack sandwiches. The treats come in three flavors: peanut butter, peanut butter and chocolate ...

14-year-old Jazmin’s fashion line (inspired by Honey Maid Grahamfuls) is featured in another Honey Maid spot. Made Co. currently features a story book contest and a comic strip contest ...

Honey Maid already had branched out from simple graham crackers, in original, cinnamon and chocolate flavors — and a low-fat version — to an array of character-shaped crackers, to Grahamfuls ...

targeting kids with a new line of products called Honey Maid Grahamfuls, which are filled, individually-wrapped crackers. The kids' marketing strategy was amazing. "We were convinced that we ...