We all want the one-liner. That perfect phrase that sums up who we are and what we do. The tagline that fits on a homepage or ...

A 2024 congressional candidate who ran under the slogan “Honest Gabe for Congress” has ... The Indianapolis Business Journal reported that during his two-hour sentencing hearing, Judge James ...

Speaking in political slogans makes honest communication difficult, if not impossible. There is no quick fix to the problems our society is facing because these issues are not just about semantics.

Because many of us had a classic Johnny Mac-like reaction to the slogan: “You cannot be serious!” Honest-to-Goodness Indiana? That’s our new slogan? Yep, that’s the slogan our state’s ...

"A marketing professor said, 'If you're going to be in business you need a slogan, something very simple ... "he was not a bad-looking man." The honest part reflected the founder's philosophy ...

Nivea quickly took down this slogan. It’s almost impossible to think of how the marketing department at Nivea’s Middle East business approved this slogan. Created in support of a new spray ...

In an effort to have a conversation about tax that went beyond three-word slogans, the pair debated the future of ... Spender said this suggested we should cut income tax and an array of taxes on ...

In this article, we’ll take a detailed look at the 25 Most Honest Countries in the World ... as more predictable and positive in the global business landscape. For instance, nations like ...

Earlier slogans were looser, more adventurous. Photo / Archi Banal / The Spinoff Campaign slogans often feel like they’ve been pushed through about 27 focus groups before being plonked out the ...

Let me start with my own humble point of view and some thoughts: If a Slogan Works ... training hospitality trade frontliners to be more honest and more service-oriented? Looking at how this ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers ...