Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new ...

The name, chosen after fans made 850,000 votes over 13 months, is inspired by the extinct, elephant-like animal ... to life by the passion of Utah’s hockey fans and that mirror the franchise ...

But again, it fits right in with the bull, ram, sharks, elephant ... temporarily called the Utah Hockey Club, anyway. It would have been interesting to pair that logo with Utah Wasatch since ...

The Utah Hockey Club's potential revised logo – the current one is a puck – appears to be a combination of a snow creature and the Wasatch mountains. Perhaps, it's what the Yeti logo could ...

The Utah Hockey Club has an official name and logo, they are now the Utah Mammoth after several rounds of fan suggestions and voting. Chelsa and Michael discuss the logo and name, and if the fans ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Photograph: Hockey India/Twitter Elephant caregivers Bomman and Bellie, stars of the Oscar-winning documentary The Elephant Whisperers, were the special guests at the Hero Asian Champions Trophy ...