"This beauty is believed to be the first — and the purplest — non-GMO purple tomato ... saw Instagram videos of the heirloom seed company's Purple Galaxy tomato, he contacted Baker Creek.

Baker Creek Heirloom Seed Company splashed photos of the purple galaxy tomato on its cover. It bragged, This beauty is believed to be the first and the purplest non-GMO purple tomato in the universe.

Nonetheless, non-GMO labels remain common on seed packets ... According to NPR, similar purple tomatoes were mistakenly sold by Baker Creek Heirloom Seeds as an heirloom variety, leading to ...

You can save seed from heirloom (AKA open-pollinated or non-hybrid) varieties of tomatoes like this variety and be pretty sure to grow a new plant from seed that resembles the parent plant.

When news of a non-GMO purple-fleshed tomato variety ... saw Instagram videos of the heirloom seed company's Purple Galaxy tomato, he contacted Baker Creek. And here's where the story gets murky.