Hartford Healthcare unveiled Thursday a sweeping rebranding strategy that will include bringing the dozen or so organizations affiliated with the medical behemoth under a single and new logo.

February 06, 2025--(BUSINESS WIRE)--The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company’s rich history while demonstrating ...

The Hartford has retooled its branding for the first time since 2010. The insurance company’s new logo still features the iconic stag, but now in a monochromatic black-and-white version.

At 12:01 a.m. Tuesday, when the acquisition was final, signs bearing the Hartford HealthCare name and logo were plastered throughout the facility, on the floors and elsewhere. Balloons were hung ...

The new design reflects the grandeur of “The Monarch of the Glen,” a painting completed in 1851 by Sir Edwin Landseer, which has been an inspiration for The Hartford’s logo since 1875.