Harley-Davidson is offering some slick new paint jobs for their latest motorcycle models, and now you can get official custom ...
We'll all still associate Harley-Davidson with being the greatest motorcycle brand in the world, but there won't be any motorcycles. You won't be able to buy one. Kim: So, what happened?
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised ...
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