“Color theory is the foundation of every great colorist’s work since it helps with understanding how hues interact, how to ...

The trick is choosing a shade that works with you, not against you. Ahead are the 5 best hair colors to look younger, ...

The color of your hair is responsible for much of your overall look. It can add dimension, boost brightness and completely shift how the world sees you—and how you see yourself. The right shade ...

When it comes to beauty over 50, few things wield more power than hair color. The right shade doesn’t just enhance your features—it brings your complexion to life, adding warmth, depth and radiance in ...

After 30, finding the ideal hair ... or blonde tones, as they can accentuate your features. If grays start to appear, play with shades that are 2 or 3 levels above your natural color.

Read all about the winners of Good Housekeeping Beauty Awards 2025, tested by the Good Housekeeping Institute Beauty Lab.

A viral beauty trend dubbed “recession brown” or "recession bruntte" is taking off online, encouraging a more natural, low-maintenance hair color that helps save money.

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...