In a vintage San Antonio Spurs ball cap, sporting an ”I heart my H-E-B” T-shirt and waving a Selena tote bag, Cristian Alcocer had been camped outside the Alliance H-E-B since 10 p.m. on Tuesday.

H-E-B will be opening its second Joe V’s Smart Shop in the Metroplex later this month. The store at 7700 Samuel Blvd. in Dallas will open to shoppers at 7 a.m. on March 26. At 55,000 square feet, the ...