Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

HBO's Max has been sending unsettling emails warning users to stop letting friends and relatives mooch off of their accounts.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" The ...

That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the ...

WBD’s streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting “firmer and ...

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their ...